It seemed only natural for Vanishing Elephant to show their first runway this year at MBFWA. With five years of designing and a debut womenswear collection under their belt, there couldn’t have been a better time than 2013 to mark their place in Australian fashion. After releasing a peek into the minds of the three men behind VE, by way of their Zine, it was high time they offered an answer to the question of “what work goes into a debut show”? Teaming up with Red Bull, and a herd of other backers, Vanishing Elephant released a Behind the Scenes look at the build up to their debut show in April.
Enlisting Mark Vassallo to style and co-ordinate, Felix, Arran and Huw offer up some thoughts on the how and why of a fashion show. Namely why, because not only was the timing right but the guys thought, what better way to celebrate five years than to throw a party?
The how came as a collective effort from the label to musicians to the sponsors. Choosing to walk the show at the Australian Technology Park was a deliberate move, reflecting the “timelessness” of Vanishing Elephant’s image. Half of the space is a working blacksmith shop; the other half is a museum of industrial relics.
The collection itself looks to impress as usual, with bright prints and plain layers partnering. Ripple sole shoes make an appearance too, which we can’t wait to get our hands on! Strandhatters and Rayban decked the models out in hats and aviator sunglasses for a slick look – fitting in a blacksmith workshop.
An after party seamlessly kicked off after the show, doubling the workspace as a platform for party and presentation.
Of course, a behind the scenes look not only offers some insight into the mysterious world of fashion shows, but also it’s a bit of a tease for those who couldn’t be in Sydney on the night.
Look out in-store and online for the Spring collection later this year.
Images courtesy of Jennifer Estrada and Vogue Australia