For the month of May, $10 from every brow wax from Benefit counters at Myer stores nationally will be donated to local charity partners Fitted4Work, Look Good Feel Better and Sister2Sister.

Benefit Bold Is Beautiful BROWS_Image

Bold Is Beautiful was introduced by Benefit in 2015 with the aim of giving back to women and girls in communities all over the world. Last year, Benefit raised a whopping $3.4 million – and for every pair of brows waxed (all 209,019 of them!), two girls got to attend educational day camps and countless others got to partake in training and career counseling. The project also provided safe accommodations and emotional support, as well as beauty workshops for cancer patients.

Each market partners with local charities that are dedicated to fostering women’s empowerment through education, access to wellness, and financial self-sufficiency. In Australia, Benefit have already pledged to donate $200,000 however this year they hope to exceed that.

Book your brow appointment at the Benefit counter at your nearest Myer. For more information and locations visit

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