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The Strand Arcade unveil the latest volume of their beloved paper 1891, to launch Spring/Summer 2014 and honour the remarkable retailers whose expertise and authentic know-how has been a signature of the arcade since 1891.

This season celebrates the concept of journey and the special stories and processes behind each unique designer and artisan.

Super stylist Romy Frydman paints a perfect picture as curator for the season, bringing together an inspired team. Gorgeous international model Erin Heatherton is the epitome of holiday-chic glowing in the arms of handsome Jordan Stenmark. The dreamy opening editorial evokes summer emotions with key looks from the coveted designers of the Strand Arcade.

“The shoot day for the Strand Arcade could not have been more heavenly, summer is really summed up by my experience on this shoot – sun, friends, beach, music and laughs”, said Heatherton of the 1891 editorial.

Striking floral prints, breezy lace blouses and halter jumpsuits are the hero’s for women; and crisp shirting, dapper loafers and neutral tones are essential for men this summer. Frydman demonstrates her talent for photography, capturing the unique mix of designers that make up the Strand community including; Lover, sass & bide, Jac + Jack, Scanlan Theodore, Manning Cartell, Isabel Marant at The Corner Shop and more.

The summer journey evolves from balmy days to steamy nights, with a stunning evening editorial featuring talented songstress Matilda Dods. Renowned photographer Simon Lekias, captures Dods in an elegant but edgy light; wearing studded Chloe boots back with an embellished sass & bide look.
A statement red gown by Alex Perry pops against the concrete warehouse location, adding to the drama of the story.

The unveiling of 1891 also marks the annual Evening With Our Designers event on Wednesday 13 August. Continuing the concept of journey, guests will meander from store to store experiencing one-night-only customised activations with the designers and artisans of the Strand Arcade.

Originally constructed during 1891 in the Classic Revival Style, Strand Arcade is an important heritage landmark within Sydney, and the only remaining arcade from the last nineteenth-century. The Strand Arcade has always had its ties to high-end Australian fashion designers – historically, the arcade counts artisans, couturiers, milliners, glove and shoemakers and clothing designers among its grand purveyors.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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