British born online shopping haven, ASOS have released their upcoming women’s Christmas Campaign ‘#BestNightEver’ with model, Charlotte Free kicking of the launch today.
The campaign features an interactive video, of Charlotte, who is also the face of ASOS’s December Magazine cover. Shoppers can view a video of her modeling the collection, with the ability to ‘Pin-It’, pause and shop, or switch styles at any time, making the shopping experience a fun, unique and fashion forward one.
Viewers are encouraged to replicate Charlotte’s poses through Instagram shots, #BestPoseEver, for entry into a Facebook Gallery. Customers can also go in the draw to win some of the product in the video of Charlotte by guessing her ‘stocking-fillers’.
The site also features Charlotte’s daily fashion ‘edits’ and some behind the scenes footage of the stunning model.
Soon to drop are also hip-hop superstar Azealia Banks and singer, Ellie Goulding. We can’t wait to see their campaigns!