The Dyson Airstrait™ has landed on Australian shores, available for purchase for $749 AUD on from today. Already receiving glowing consumer reviews around the world, the Dyson Airstrait™ is set to shake up the Australian beauty landscape as it promises to transform hair health, without compromising on style.  Unlike traditional straighteners that use hot plates, the Airstrait employs high-pressure blades of air to achieve sleek, straight styles without heat damage. Engineered for diverse hair types, it promises to maintain hair strength and health while imparting natural body and movement. This innovation represents Dyson’s culmination of 25 years of expertise in manipulating airflow for optimal performance, winning the coveted Best Invention Award by TIME in 2023.

At the core of the Dyson Airstrait straightener are its precisely angled high-pressure air blades, strategically placed to simultaneously dry and style hair with controlled airflow. This directional technology not only speeds up styling but also aligns hair strands for a smooth, shiny finish. Dyson’s dedication to scientific research in hair care is evident; the company has invested significantly in studying hair structure, airflow dynamics, and the effects of thermal, mechanical, and chemical damage on hair health.

Styling with the Dyson Airstrait leverages the natural properties of water in wet hair to minimize heat exposure, reducing frizz and flyaways while preserving natural shine. By carefully balancing heat and airflow, Dyson has pioneered a method that styles hair with less damage compared to traditional methods. This approach not only straightens hair effectively but also maintains its volume and movement, locking in styles once hair is dry and bonds have reset.

The technological prowess of the Dyson Airstrait is underscored by its Hyperdymium motor, capable of generating up to 106,000rpm and 3.5kPa of air pressure to power the airflow needed for drying and straightening wet hair. Incorporating intelligent heat control and multiple styling modes, including specific settings for wet and dry hair, the device ensures precise temperature regulation to protect hair from excessive heat. With its launch in Australia, supported by exclusive features like Prussian Blue and Rich Copper colorways, Dyson continues to redefine hair care standards with its innovative approach to styling technology.

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About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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