Coop is the young and fun edgy diffusion range from internationally renowned New Zealand label Trelise Cooper, and the latest collections are set to shake up the Spring/Summer seasons with cutting-edge designs, bold prints, and uber-trendy pieces.


With modernistic yet feminine designs and a fun and rebellious attitude, Coop is following in the footsteps of Trelise Cooper and is fast becoming another fashion mecca for fashion-forward girls. The designers explain, “Coop is for High street rebels, for those unafraid of print. It’s for open thinkers, trend setters, lovers and hipsters, followers of creative culture and design.”

With high profile clientele including Liv Tyler, Miranda Kerr, Miley Cyrus, Stevie Nicks, Reese Witherspoon and Julia Roberts, Trelise Cooper has made a name for itself as a “distinctive, directional and innately feminine” label synonymous with individuality.


Coop follows the traditions of Trelise Cooper and their flourishing ranges and brand extensions. The label was founded in 2011 by Alexandra and Lauren after they met and fell in love with the same boy. The girls soon realised they shared not only a similar taste in men, but also a similar design aesthetic, and thus Coop was born under the Trelise Cooper brand.


After previously designing independently, the designers have taken a new approach this season by collaborating with Trelise Cooper herself, to create stunning spring and summer collections incorporating the latest key trends, which are right up there with some of the top international designers.


Referring to their inspiration for the spring collection, the designers were “inspired by travelling to the Orients’, with the story ‘Just add milk’ a quirky pastel print inspired by Tokyo and the ‘Panda’ story reminding us of the simple beauty nature provides.” The gorgeous designs incorporate florals, pastels and lace, and offer unique prints, feminine cuts and popping colour, providing “beautiful dresses for every occasion.”


The summer collection is equally beautiful, described as “a collection of effortless sophistication [that is] fun and fresh.” Prints are a dominant feature, from the pretty French market floral to quirky sharks, as well as bright animal prints and pastel spots.

The collaboration with Cooper marks an evolution for the label, with the designers saying, “The creative clash provided a style unique to us and created a harmony that can be described as High Grunge, Feminine androgyny, and the glamorous rebel.” The designers are looking forward to taking “a new journey with the same goals.”


These goals have been evident since their unconventional beginnings and overcoming obstacles together. The girls explain that to come out of an awkward experience (of vying for the same guy) and “bring something positive to fruition was bold and provided the range with a powerful statement of [our] journey together.”


Since their first collection in 2011 the label has rapidly grown, and their journey has developed and the designers have evolved with it, with each new season bringing a new element to the table.

The latest A/W collection has done just that with neon, sequins, jacquard, florals and art deco prints showcased at NZFW 12 with a burst of colour and texture. It features mysterious prints with a feminine twist, such as the Dark forest floral featuring a Venus flytrap and the Jurassic.


Also featured are grunge aspects using hardware and leather paired back with the feminine chiffon and bold colours. As well as a quirky sunglasses print, gold brocades, sexy sequins and sports luxe are on offer. The A/W range is fun, edgy and modern, and represents the Coop girl.


Coop is stocked in 12 stores in NZ and over 25 in Australia (including David Jones), so it’s clear these girls are on a roll! If you’re part of the rapidly expanding group of fans, then keep your eyes open for the upcoming collections. The designers ambitiously said that they liked “to dream big…[and] we have very big plans for Coop”. Watch this space!

About The Author

Claire Story is a freelance fashion, culture and lifestyle writer based in Melbourne. Claire studied at Melbourne University, graduating from a Bachelor of Arts in 2010. She then went on to study a Postgraduate Diploma in Arts (Editing and Communication) at Melbourne University, which she completed in November 2011. Since then she has started a career in journalism regularly contributing to Fjorde magazine, Karamel magazine, Balance Online, Broadsheet, and Couturing. Her interests are fashion, culture, nightlife and music.

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