Punk was the theme of the night as Marais was transformed into a lair of skulls and cross-bones to welcome Mastermind Japan into its very first Melbourne abode. The event was executed in true Mastermind fashion, as skulls were stencilled with glitter onto black macaroons and mini rice burgers, cocktails in glasses sugar coated with black sugar and glitter, and the signature logo projected onto beds of blood red roses and streams of fog.

In attendance to this very exclusive event were some of Marais’ top clients and a selection of Mastermind’s biggest Melbourne-based followers; most of which were already adorned in the label to express their support.

The Japanese men’s street wear label, founded in Tokyo in 1997 by designer Masaaki Honma is created under the principles of exclusivity and quality. His designs usually encapsulate an array of punk-inspired graphics, fine detailing and the use of raw and exotic materials.

His new Autumn/ Winter 2012 collection, ‘neworder’ is very monochromatic and with pieces of plain black-logo-printed tees, jackets with a frayed finish and track-suit like printed trousers, it clearly depicts the influence of the uniqueness of Japanese street-style and punk-subculture.



The night was not only an event for clients to view the new collection but they were also able to try on and purchase these rare pieces before it was made available to the public. As a special way of showing his gratitude to his fashion-followers, Masaaki Honma flew over from Japan to attend the event, meeting his fans, taking pictures and signing numerous autographs.

The event truly captured the Mastermind aesthetic of not only the dark, punk-subculture, but also class. It also showed the prominent impact and influence of Japanese style on the Australian fashion industry.

Find out more at www.mastermindjapan.com!

About The Author

Khoa is a nineteen-year-old currently studying Media and Communication and is a fashion lover, food enthusiast and budding PR guy. He has a strong passion for street style, loves a good chai latte and retail therapy. When he is not writing for Couturing, Khoa is probably eating or playing on his own blog, Oh, That Boy!

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