REVEAL Calvin Klein is the hot new fragrance by Calvin Klein. The advertising campaign features British actor Charlie Hunnam, who stars in FX’s hit television series, Sons of Anarchy, and Dutch supermodel Doutzen Kroes.
The REVEAL Calvin Klein print advertising campaign was shot by renowned photographers Mert Alas + Marcus Piggott who collaborated with creative director Doug Lloyd of Lloyd&Co. The print creative features Ms. Kroes and Mr. Hunnam in a heated embrace through the window of a modern high-rise apartment. As the sun sets behind a dusky skyline, the city is reflected in the window, suggesting a voyeuristic glimpse at a sexy game of seduction and desire.
“REVEAL Calvin Klein is a classic Calvin Klein fragrance that is globally appealing, because it speaks to women who want to feel sexy, confident and provocative,” said Steve Mormoris, Chief Marketing Officer Fragrances, Coty Inc. “Doutzen perfectly embodies that woman.
The REVEAL Calvin Klein scent defines a new fragrance category – the solar oriental – which is characterized by intriguing duality, unexpected freshness and enveloping warmth. A highly sensorial raw salt signature captures traces of the erotic scent of skin. The fragrance was created by perfumers Jean-Marc Chaillan and Bruno Jovanovic of fragrance house IFF, in conjunction with fragrance consultant Ann Gottlieb.
The REVEAL Calvin Klein campaign will also enter the digital space with exclusive content that will reveal more of the story, the talent, and how their passion was ignited via the hashtag #REVEALMORE.
REVEAL Calvin Klein is available on counter at leading department stores and selected pharmacies from October 2014.