Stella Artois is thrilled to announce the latest in the brand’s ‘Sensorium’ series, one which saw them showcase the multi-sensory dining principles to a global audience in Paris, France. Incorporating their European heritage and influence, the food component showcased modern French flavours and food pairings, all of which are designed to complement the tasting notes of the iconic beer.
Taking place during men’s fashion week, an unprecedented calendar of style and trendsetting, Stella Artois’ intricate brewing and pouring rituals align closely with the world of fashion. Friday June 22nd saw Australian editors; buyers and VIPs enjoy an intimate dinner at one of the Paris’ best, embarking on a culinary journey in the city which is renowned for creative and gastronomic dining.
The inspiration for Stella Artois’ Sensorium began with the iconic glass chalice, which was designed to enhance the senses as consumers sip the Belgian-style lager. This activity, the first international activity by Stella Artois saw guests hosted at L’Acajour, the famed restaurant owned and run by world-renowned chef Jean Imbert who created a menu which disregards traditional dining principle. In 2018, Jean was named as one of the Most Influential French people in the world, as ranked by Vanity Fair and in April this year, he opened his first restaurant in the United States, Encore, in New York’s Meatpacking District. Jean’s commitment to fresh and local French produce has seen him immerse himself in the tasting notes of Stella Artois, ensuring the flavours are incorporated into the custom menu which aims to sharpen the senses.
In addition to the intricate menu, Guillaume Brahimi, a Paris native and fellow chef brought his flair and expertise to the menu, with the two chefs creating a one-off Stella Artois menu in the restaurant kitchen, a feat which is yet to be undertaken. Dishes served included tartare of sea bass finger lime, caviar, smoked oyster cream and Brittany lobster served with string beans, grapefruit, Parisian sprouts and glazed with Stella Artois caramel to name a few.
A friend of the Stella Artois, Brahimi says “it’s very exciting to be working with Stella Artois again, this time in my hometown of Paris. With the influence [and backdrop] of Paris, myself and Jean Imbert will create a menu of traditional European classics, with a modern yet innovative flair”.