Screen shot 2013-11-09 at 6.00.14 PM

Sydney based label Sheike has shifted their focus from the sunny New South Wales capital to Melbourne, opening 3 stores in 3 months, just in time to celebrate the launch of their Spring/Summer collection. With shop fronts in Melbourne Central, Doncaster and Highpoint shopping centers, Sheike is now available at some of Melbourne’s hottest destinations.

Specialising in on-trend pieces designed not to break the bank, Sheike’s latest collection has well and truly cemented their position on the Australian fashion-scene. Designed to push the boundaries, Sheike’s collection introduces the new edge fashion-savy shoppers have been calling for.

Nailing the all white trend, Sheike’s Spring/Summer collection also features resort friendly prints, pops of cobalt blue, emerald green and bright red. Body-con dresses and grecian style maxis can take you easily from day to night.

The latest campaign was shot by up-and-coming photographer Justin Ridler, styled by Karen Fashion Director and trend guru, Michael Azzolini.

Talking about the collection, Art Director, Rodriguez Pinto said “The trends of the season are incorporated in many ways into the collection with this season’s silhouette bringing long flowing dresses, playful cuts and cropped hemlines. Not to mention the new colour hues, white on white and bold statement prints.”

If you are looking to update your wardrobe this season, make sure you head into Sheike’s new stores or shop the collection online.


About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

Leave a Reply

Your email address will not be published.