Moët & Chandon is synonymous with celebration and success. Being the ambassador for life’s exquisite and most triumphant moments for nearly 270 years, it is the brand that has befriended glamour and accomplishment. So who better to represent such a prestigious company than 17-time grand slam winning tennis player, Roger Federer, who embodies success, opulence and of course style, both on and off the court. “Roger Federer personifies the glamour of achievement, great generosity and tremendous style values, that have been key to our House throughout a long history” declared Stehane Baschiera, the President and CEO of Moët & Chandon.
“It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition. Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have throughout my career” says Federer.
As part of this match made in heaven, Federer will be assisting Moët & Chandon as a part of their 2013 advertising campaign which is certain to generate a high amount of attention when it is revealed in March.
Roger Federer, having won multiple tennis titles and the fine champagne having sponsored major international tournaments already, (such as the ATP World Tour Finals, the French Open and the Shanghai Masters) it is with delight that Stehane Baschiera says “As the champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon’s hallmark hospitality.”
Joining this ultimate partnership is renowned French fashion photographer Patrick Demarchelier chosen for his distinct prolific, organic style, already having shot a series of photos of Federer for Moët & Chandon in Paris less than a week ago. Demarchelier easily brings out Federer’s masculinity, elegance, boldness through high contrast and powerful poses.
To find out more information about Roger Federer joining Moët & Chandon champagne and to watch the exclusive video from behind the scenes of Federer’s photo shoot with Patrick Demarchelier go to www.youtube.com/moet.