Fashion-forward New York brand and global leader in colour, haircare and styling, Redken, has just launched Redken Brews: a collection of beer-inspired, malt-infused haircare formulas which include colour, styling, beard and skin solutions. Designed to appeal to men who love their malt, the Redken Brews haircare range has been formulated with crafted malt and packaged in beer-inspired bottles, that are 100% PCR (post-consumer recycled). Traditionally brewed in beer and fermented in whisky to add colour, character and strength, malt delivers enhanced hydration, strength and nourishment to the Redken Brews haircare range.
Redken General Manager, Erwin Santos, explains “Redken Brews stays true to Redken’s NYC heritage and mission by delivering trendsetting products and services that respond to the modern man’s haircare, styling, beard and skin needs. Fifty years ago, Redken launched one of the first professional grooming lines for men and since that time the brand has continued to provide styling inspiration and innovation to new generations”.
The Redken Brews collection responds to the growing diversity in men’s fashion, comprising 23 products across styling, haircare, hair colour, and skincare, providing solutions and unprecedented benefits to the hair, skin and scalp. Just as people select the brew for their tastes, Redken Brews celebrates individuality and allows every man to create his own style.
Bringing Redken Brews to life online is @BarbersandBrews, a dedicated global Instagram destination for men seeking hair grooming trends, inspiration and quick tips.
Redken Brews is available exclusively from Redken consultant salons nationwide, alongside the in salon-only Colour Camo demi-permanent colour range.
Visit www. redken.com.au for more information