In celebration of Peroni’s partnership with The Australian Open, Peroni is launching a range of Italian-style activations and initiatives for fans to engage with, both court-side and at-home.
For those making a trip to the Australian Open, beginning todya, Peroni has created a custom-designed Peroni Aperitivo Bar within Grand Slam Oval, complete with delicious Aperitivo offerings and direct access to Rod Laver Arena, making it a premium destination for fans. The innovative space draws inspiration from classic Italian architecture with a crisp blue and white palette, creating a Mediterranean courtside oasis. The contemporary design has been developed with a premium experience in mind and includes various zones to pause and play, with spacious seating pods and a fan-friendly virtual ordering system. The iconic Peroni blue ribbon is present through the shape of the bar, the furniture and a series of striking custom-designed “blue ribbon seating areas”. The activation embodies Peroni’s Italian values of quality and craftsmanship.
Peroni will bring premium Italian-style hospitality to the AO, providing fans with a true taste of Italy. Fans attending will have the opportunity to enjoy Peroni while they take in the thrills of Grand Slam tennis from February 8th – 21st 2021.