Mecca Cosmetica is raising the bar for the beauty retail offering in Australia with the launch of its new Flagship boutique on Friday at 79 Toorak Road. The boutique which is located up the road from Mecca’s previous Toorak Road store where it had been a resident for 17 years will be home to three exciting Mecca Cosmetica concepts.
A dedicated fragrance area will be manned by a Mecca Fragrance Concierge who will help you with that all important decision of choosing a personal scent. They can also assist you with building your fragrance wardrobe and teach you the art of layering your scents to create a unique fragrance. The Mecca Trove concept will house an exclusive curation of directional and new names in the world of beauty. Eleven brands have been selected from all around the world and brought straight to your doorstep. This will be perfect for the true beauty enthusiast who are always on the look out for that new, must-have product.
To celebrate their 17 year partnership with makeup giant NARS, the new flagship store will also house the first ever Australian NARS boutique. Designed by NARS founder Francois Nars and Baron-Baron Creative Director and friend of NARS Fabien Baron, the boutique will have its very own dedicated NARS staff and makeup services.
Speaking about the opening, Mecca Brands Founder Jo Horgan said “I’m so thrilled to unwrap our beautiful new flagship store and to celebrate the brands we’ve loved and nurtured for years while welcoming in some exciting new services and new emerging brands for our customers. This new store is really the best and brightest iteration of what Mecca Cosmetica stands for: an expert edit of the world’s best beauty brands in a beautiful boutique environment with impeccable specialist service.”
Mecca Cosmetica Flagship, 79 Toorak Road, South Yarra