To celebrate the launch of L’Oreal Professionnel Hairchalk Colour Polish, leading Melbourne hair salon Xiang was the perfect place to hold the launch for this new and innovative product. L’Oreal Professionnel has created 6 bold fashion shades that are different to any other hair chalk out on the market, with a liquid formula that creates temporary colour that is still highly-pigmented and long-lasting.
Not only does it look great, but it also feels great in your hair. It does not feel stiff nor makes your hair feel dry or damaged; instead it feels soft and natural. Taking only 30 seconds to dry, the product does not rub off on your clothing. I wore a white shirt to the launch of Hairchalk, and after the application of the product, there was not one visible sign that product rubbed off onto my garment.
No matter if you have dark or light hair, you will always get great results. It is important to remember that your hair is never too dark to use this product. Not only are the colours fun to use, each colour has a great name to enhance its personality. The six shades available are Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party Green, Coral Sunset and Bronze Beach.
There are so many ways you can use this product in your hair such as applying it to the ends to create a dip-dye look, or applying it in section to create streaks throughout your hair. Initially, it is best to get it applied by a hairdresser in order to understand the true dynamics of the product. They can guide you through the product and provide the best possible information on how to apply the product by getting maximum and diverse results depending on what you are aiming for.
Hairchalk can last up to three washes depending on your existing hair colour. After your first application with your hair professional, purchase your home kit (RRP $25), which comes with the perfect applicators to achieve maximum results.
Celebrities and models all over the world, such as Kate Bosworth and Lauren Conrad, have embraced this temporary hair colour trend. Now you can embrace it and enjoy maximum results with minimal commitment.
Visit your closest L’Oreal Professional salon such as Xiang to have Hairchalk applied to your hair. To find your nearest stockist call 1300 652 141 or visit www.lorealprofessionnel.com.au.
Images courtesy of L’Oreal