Leading designer brand JNBY (which stands for Just Naturally Be Yourself) has opened its first store in Melbourne. One of China’s most exciting fashion and accessories label, has grown to secure a presence in 19 countries with 44 shops throughout the USA, Europe, Japan, and Israel. JNBY has now officially launched in Melbourne, Australia at Melbourne Central Shopping Centre.
JNBY is arguably one of the most shopped and loved women’s clothing brands in China, attracting an entourage of followers from around the world to its stores as their goto retail destination. Its reached iconic status for its luxury basics as well as its creatively-driven, unique, yet wearable and transeasonal high-fashion garments.
JNBY’s brand philosophy Just Naturally Be Yourself has become deeply rooted in the hearts of its followers, as the brand combines aesthetic elements of fashion, self belief, empowerment, movement and frankness.
As well as this JNBY is recognised by consumers and throughout the ragtrade for its superior imported fabrics, incredible attention to detail and workmanship. JNBY gives shoppers new perspectives on fashion creating clothes that are available once and are irreplaceable.
Via Melbourne Central, this leading Chinese and international designer brand reaches a new level of accessibility for its existing Melbourne devotees – and soon to be aficionados. The newest location of this established yet continually growing fashion label was thoughtfully considered; with Melbourne Central (GPT) an obvious choice for its on-going dedication, incubation and curation of international fashion retailers with a unique point-of difference.