H&M has named its latest collaborator and it’s none other than the queen of cool Isabel Marant. The Parisian designer has quickly gained a cult following since launching her eponymous collection in 1994. Marant mixes bohemian and free spirited design with the spirit of rock’n’roll. Counting Kate Bosworth, Miranda Kerr, Jessica Biel and Rachel Bilson as fans, Marant’s designs dominate the street style wardrobe of some of the world’s most stylish women.
In speaking about the collaboration, Marant said “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
Creative Advisor at H&M Margareta van den Bosch said “We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection.”
Marant will design a capsule collection of clothes for women and, for the first time, men, which will be released on 14 November 2013 and will be available in around 250 stores worldwide and online.
Kate Bosworth in Isabel Marant