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Henry Holland’s brilliant sense of humour and uniquely irreverent aesthetic is once again perfectly reflected in his latest eyewear offering for House of Holland, which will hit stores in August 2013.

New colours of tort, bone and ivory as well as new shapes and lenses are introduced. Mirrored glasses make an appearance for the first time and the iconic Cagefighter sunnies make their return in bone.

“This season I wanted to expand on our current range with some new colourations of our greatest hits to date alongside an injection of new frames, shapes and lenses,” says Holland. “We have worked with mirrored lenses for the first time and introduced some more unisex styles for the boys to get involved too!”

To celebrate the launch of the new collection, a stunning campaign was shot in London featuring model, actress and UK ‘It’ girl Adwoa Aboah. Her cheeky freckles paired with House of Holland’s quirky new collection and the poppy backdrops are a perfect match and embody the essence of the new eyewear range perfectly.

Style highlights include the Mad Max, a masculine retro-army inspired cocoon style in black with a blue revo mirror and purple with smoke grad lenses, the Lipstick, a cheeky, juicy lip reference in tort and bone, and the Fister, a sleek, classic shape with the signature House of Holland twist; bandle bar fists.

The House of Holland eyewear collection will launch August 2013 and will be available at leading department stores, fashion boutiques and sunglasse specialty stores globally.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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