Lara Bingle has revealed the packaging for her much anticipated bronzing and tanning line The BASE by Lara Bingle, set to launch in November this year.
The colour palette is a rich chocolate brown with minimal text on the packaging. Sneak peeks posted on The BASE Facebook page indicate tanning mitts are also in the range.
While it’s unclear whether Bingle herself will be appearing in the campaign for the products, behind the scenes images posted on The Base Instagram reveals that it was shot in New York in September this year.
After designing a successful underwear and bathers collection with Cotton On, covering Australian Elle, nabbing herself an A-List boyfriend, Bingle keeps going from strength to strength. The media savvy entrepreneur know just how to get attention when she needs it. When she launched her underwear line for Cotton On, she almost broke the Internet when she posted a photo to her Instagram of her wearing a piece from the collection in bed.
With rumours swirling that she is expecting a a baby with partner Sam Worthington, she deleted all pictures of the pair from her social media account, while Worthington deleted his Instagram account altogether. With the launch date of The BASE approaching however, I’m sure we can expect to see some trademark Lara beach shots which will all have us running to get our hands on whatever will give us the Bingle glow.
Images courtesy of Lara Bingle Instagram and The BASE by Lara Bingle