Bangin’ body, A-List boyfriend and a wardrobe to die for, there’s no wonder Lara Bingle is the name on everybody’s lips. While you may not be able to nab Sam Worthington or her enviable collection of Balmain blazers, Bingle has just announced on social media, that she will be launching her own beauty line called The Base by Lara Bingle. This will help hopefully help us mere mortals achieve her all year round bronzed glow.

Source-Instagram-user-mslbingleBingle is yet to reveal more about her upcoming venture, however the hashtags accompanying the post suggests it will be a tanning range. If Bingle is venturing into the fake tan market, this will bring her head to head with Australia’s other beach babe Jennifer Hawkins, who launched her line of fake tan, J.Bronze last year.


Recently debuting a modern, blunt crop, style icon Bingle has revealed very little about the project, except to say on her Instagram that “The Base is your foundation to transform your look and enable you to enhance your inner beauty.”

With thousands watching her every move on social media, you can be sure that whatever Bingle is launching will be a hit.

To find out about The Base, you can sign up for exclusive updates on The Base website.

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About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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