BIOLAGE LAUNCH VEGAN FORMULA DEEP TREATMENT PACKS
Biolage has launched new Deep Treatment Packs. Highly concentrated with caring agents and ingredients, these vegan formula hair masks give stylists and their clients a way to instantly transform dry, frizzy and color-treated hair with a deep treatment for healthier feeling hair with each use. In keeping with the brand belief that all Biolage products should be good for you, good for your hair and good for the planet, these new treatments use a new packaging design that contains less plastic than traditional haircare products.
The two NEW Biolage Deep Treatment Packs are an extension of two of the most beloved Biolage collections:
Biolage HydraSource Deep Treatment Pack: Infuses dry hair with moisture and nourishment. Instantly, hair is more nourished with hair feeling softer, more manageable and looking and feeling healthier. It’s packed with aloe and spirulina, which are known for strengthening hair and giving it a glossy sheen.
Biolage ColorLast Deep Treatment Pack: No more cold-water rinses or skipping shampoos to stretch out color vibrancy. Immediately after using this treatment hair stronger with less breakage. It prevents damaged, tangled ends and dull, faded color. Orchid and apricot seeds help color-treated hair retain moisture and help strengthen hair follicles.
These new formulas are Biolage’s highest performing treatments ever, providing instant gratification and total hair transformation. Also, each Biolage Deep Treatment Pack features an irresistible new Biolage fragrance with top, middle and bottom notes inspired by nature.
The unique new packaging transforms the user’s experience. These small but mighty packs contain at least four applications. They’re easy to squeeze and perfectly sealed for a fresh application each time. The packaging is 77% lighter than a container of the same size and 55% lighter than a tube of the same size. With the reseal-able packs clients can indulge in the first treatment in the salon, then take the rest home for ongoing, high-level hair health maintenance.
Biolage Deep Treatment Packs ($32.00) are now available at Biolage Salons, Adore Beauty, Price Attack and Hairhouse
For more information visit https://www.matrix.com/biolage
LIBERTY BELLE RX NOW AVAILABLE AT DAVID JONES
Liberty Belle Rx, the clinical grade active formulations created by Dr Chris Moss, is for the first time available over the counter in David Jones as demand grows for anti-ageing products. This means you can now pick up Liberty Belle RX cult favourites like “Eye-Do” and “Glam Squad” or the new “Star Quality” moisturiser straight from the counter. A cult favourite since 2018, the full suite of Liberty Belle Rx products will be available at selected David Jones stores from March including; Chadstone, Adelaide Plaza, Bondi Junction and its Elizabeth Street Flagship with beauty aficionados able to purchase online with David Jones.
On the launch of Liberty Belle Rx into its first retail space, Liberty Belle Rx CEO and co-founder, Andrea Moss said, “David Jones approached us back in July 2019 and it was clear that David Jones knew how to showcase a brand like Liberty Belle Rx and they instantly saw the potential in a partnership.”
The traditional divide between over the counter retail skincare lines and the powerful, results focussed in-clinic formulations have until now, only been available through clinics under the supervision of a skincare professional. Plastic surgeon and co-founder of Liberty Belle Rx, Dr Chris Moss said, “We’re talking about advances in formulation technologies that weren’t really available even as little as five years ago. After developing, refining and testing the formulations for results, safety and reliability, they were released in-clinic. After seeing the popularity and ease of use of the products, we were confident that for the first time we could offer our clinical grade skincare range over the counter of a retailer.”
LANCOME LAUNCH L’ABSOLU MADEMOISELLE BALM
Lancôme celebrates its Parisian spirit and writes a new chapter of the Mademoiselle story by launching L’Absolu Mademoiselle Balm. This tinted balm offers a cooling and plumping effect, a French nod to the shiny lip trend. All it takes is a simple gesture: highlighting the lips with a natural and shimmery colour.
L’Absolu Mademoiselle Balm is available in ten colours. From light pink to deep burgundy and hot orange, these see-through shades unveil fresh, tinted and luscious lips in one gesture. In the range, L’Absolu Mademoiselle Balm 001 ‘‘Cold As Ice’’ is a colour-correcting shade that enhances the natural colour of the lip with a sheer coverage leaving them with a balmy feel.
L’Absolu Mademoiselle Balm ($55) is now available at your nearest Lancôme stockist or at www.lancome.com.au