ANCIENT GREEK SANDALS LAUNCH JELLY SANDALS

This month Ancient Greek Sandals unveil its first ever jelly sandal for Resort 2015. Crafted out of 100% recyclable rubber, the brand’s iconic winged Ikaria style will be available in two finishes and a wide variety of colours; everything from matte optic white and cool Mediterranean blue, to translucent turquoise and fluorescent fuchsia.

“My grandfather founded the first rubber rain boot factory in Greece in 1957,” says Nikolas Minoglou, co-founder and CEO, “So bringing the company’s heritage and know-how to our iconic winged Ikaria sandal came really naturally. It’s great to be able to connect a family tradition with the launch of a new and contemporary design.”

“This is the first time we’ve worked with a material other than leather, so it’s been a new experience for us!” says Christina Martini, co-founder and Creative Director. “The matte finish sandals are perfect for relaxed daytime wear and will take you from beach to bar.”

The launch of the new collection will see Ancient Greek Sandals forge a new philanthropic partnership with the nonprofit foundation Desmos, in order to support the reconstruction of the Argostoli Elderly Nursing home, in Cephalonia, which was recently devastated by two catastrophic earthquakes. A percentage of each sandal sale will be donated tothe recovery fund.

The new collection will launch in Australia in November 2014, priced at $125 a pair.

 

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.