In an exciting and stylish collaboration, renown menswear blog Men In This Town is collaborating with Peroni Nastro Azzurro Australia, the official beer sponsor of MBFWA, to not only capture street style, backstage, and runway, but have also launched a special project called An Italian In Sydney, that will be released every morning during the week. Men In This Town is one of the biggest street style blogs on tumblr with a following of over 230,000. Its sharp and stylish aesthetic makes it the perfect match to collaborate with Peroni’s premium brand.

Founder of Men In This Town, Giuseppe Santamaria aims to “capture everyday men whose dress sense speaks volumes about who they are.” His collaboration with Peroni aims to showcase an Italian’s lifestyle during the day. The use of cinemagraphs, a photographic technique which is published in an animated GIF format, gives the illusion that time has stopped around the subject of the photo. This adds a unique sensory experience to the An Italian In Sydney collaboration.

If you are looking for some style inspiration, make sure you visit Men In This Town.


About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

Leave a Reply

Your email address will not be published.