As the New York Fashion Week comes to a close for yet another season, Couturing brings you all the massive hair trends that complemented the new Fall/Winter collections on the runway.



Marc by Marc Jacobs embraced the 1940’s screen siren with cinched-in waists and feminine curves accentuating sex appeal. The hairstyles that were used complimented Marc’s collection with Redken’s head styling director, Guido Palau, mimicking old Hollywood glamour with big, bouncy curls. He also incorporated a modern feel to the hair by brushing out curls, the messy imperfection creating a twist on a vintage style.


Screen shot 2013-02-21 at 9.11.10 AM

To achieve the same look, apply Redken Guts 10 Volume Spray Mousse ($29.95) to damp hair, concentrating on the roots and the ends to create volume and a good base for styling. When hair has been dried, part your deep on one side. Using a curling iron, curl each section of your hair and then pin it securely to the head. Once you hair has cooled down, unpin each section letting the curl fall naturally. Run your fingers lightly through curls and gently brush it with a boar bristle brush to intensify the volume of the curls created.  Take the top front section of your hair and backbrush it, sweeping it across your forehead and pinning it down with a bobby pin. To hold the style and smooth the hair, spray with Redken Fashion Work 12 Versatile Working Spray ($26.95) over your entire hair.


marc 1



One of the most anticipated shows was Alexander Wang, where we saw soft round silhouettes with an abundance of leather and fur.


Palau decided to contrast the models’ hair with the collection in order to highlight the soft pieces. He created a dramatic and shiny two-toned ponytail with a futuristic feel. The extreme colour difference from the crown of the head and the ponytail (in the colour “cognac”) was inspired by Irena Kravchenko, one of Palau’s favourite models.


To create this sleek, futuristic pony, apply Redken Hardwear 16 Super Strong Gel ($29.95) generously to the top of the head when hair is completely dry. Comb your hair straight back, pulling it tightly in to a sleek low ponytail with no part.  Take a section from the ponytail and wrap it around the elastic. Using a straightener, go over the ponytail in sections until hair is completely straight. For extra shine apply Redken Glass 01 Smoothing Serum ($27.50) to the crown of the head.

alex wang


alex wang 2



Former pop star turned high-end fashion designer Victoria Beckham displayed her take on modern tailoring down the runway paired with glossy, simple hairstyles.

Screen shot 2013-02-21 at 9.17.05 AM

Guido Palau created a messy, lustrous low ponytail, “breathing a little fresh air” into Beckham’s highly tailored show.

victoria beckham

victoria b


The style is meant to look easy, but still with a strong emphasis on the texture throughout the ponytail. Palau explains that it is a subtle take on what is present on the red carpets at the moment- wet look, high shine hair.


To achieve the look, blow dry damp hair with your fingers rather than a brush in order to retain hair’s natural texture. On dry hair apply Redken Argan-6 Oil ($29) all over with the palm of your hands. For extra glossiness also apply Redken Shine Flash 02 Glistening Mist ($29.95) to hair from the roots down. Finally, gather your hair into a messy low ponytail with no defined part, leaving a few strands of hair out to fall fluently around your face. 

victoria beck 3



Rag & Bone showcased their collection during the week with a vintage aviation themed collection and a nod to the sixties.


Guido Palau also created a textured hairstyle, with models sporting a loose, nonchalant chignon on the catwalk. Palau described the style as Edie Sedgwick inspired with a tomboy feel, but still retaining some feminine elements.

rag and bone 

To create a similar look, spray Redken Guts 10 Volumising Spray Mousse ($29.95) to the hair to dampen it and part hair into a deep, clean low side part. Roughly blow-dry your hair using your fingers to create a natural texture. When your hair is dry, use Redken Powder Fresh 01 Aerosol Powder Dry Shampoo ($27.50) to add further texture and to give your hair a matte effect. Drag your hair into a low ponytail at the nape of your neck and apply Redken Quick Tease 15 Backcombing Finishing Spray ($27.50) to the ponytail and twist it into a loose knot. Secure the knot with pins and let all the stray and wispy strands of hair hang down for a relaxed, laidback look.

rag and bone 2



Joining the already strong presence of Aussie designers overseas, Tome cemented their position in the fashion industry with their luxe-utilitarian collection with hairstyles to match.


Redken hair director Jon Pulitano created the simple, understated look, opting for a textured ponytail for the runway. The ponytail had quite a masculine look to it, looking squarer from the front rather than traditional rounded ponytails.


To achieve this hairstyle, he dampened the model’s hair from the roots down with Redken Guts 10 Volumising Spray Mousse ($29.95) He then gathered the hair into a low ponytail at the nape of the neck, with hair parted to the side. In order to get the wet, tight look, run a generous amount of Redken Hardwear 16 Super Strong Gel ($29.95) to the sides of the head. For a square, masculine appearance, Jon lightly sprayed Redken Shine Flash 02 Glistening Mist ($29.95) to the top of the ponytail, loosening it a little using his fingers. To give height to the top of the ponytail, Redken Forceful 23 Super Strength Finishing Spray ($26.95) was used, which also exaggerated the masculine look of the ponytail.

tome 2


Images courtesy of Redken and Elle

Leave a Reply

Your email address will not be published.