Spring has finally arrived! And to kick off the new Spring/Summer collections The Gap teamed up with Grazia to celebrate the launch of Gap’s ‘Modern Icon’ range on Friday 31st August.



Shoppers were invited to the Melbourne Central store from 6pm-9pm and received 30% off to kick-start the spring shopping frenzy. With champagne on arrival and canapés floating around guests were able to explore the new range, and gained insiders’ fashion tips from Grazia fashion editor, Emma Read.


Read was on hand to talk Spring/Summer fashion trends and offered shoppers a mini styling workshop as she showcased Grazia’s top ten Gap picks for the season, featuring staple items that have been “reinvigorated and given a modern twist in new colours, new fabrications and new silhouettes.”



The new season staples include trans-seasonal pieces like a slim crop trouser $69.95, a western style denim shirt, $79.95, a versatile ¾ sleeve cable knit jumper, $49.95, a classic long sleeve v cardy, $89.95, a striped tee, $39.95, and of course ballet flats. Each piece comes in a variety of colours to mix and match for the Spring/Summer season ahead.


Read explains the collaboration with Gap, “We’ve had a long allegiance with Gap, because at Grazia we view it as a brand that really suits our fashion aesthetic. We really love the way they approach classic pieces and modernize them, and make them work for the modern woman.”


Read says, “I think this is finally the season that Aussie girls aren’t afraid to mix a lot of colour up…. I’m excited to see what people do with those pops of colours this season. [Colour blocking] is one of those trends that people are a bit wary of until they figure out how to make it work for them,” but it’s a great way to infuse colour into your wardrobe this season.


Her favorite trends for Spring/Summer are geometric prints, featured on the S/S runways and still a strong theme in the A/W 2012-13 runways. Read says “I think [geometric prints] would be amazing in shirting and tailored shorts and dresses, and that kind of 60s pop influence into it.”


With special offers including goodie bags for the first 50 customers who purchased from the new range and one-on-one styling sessions with Emma for the first three shoppers to make their way down to the change-rooms – it was a fun and fresh way to kick off the exciting new Spring season.























Images by Wanda Chin for Couturing

About The Author

Claire Story is a freelance fashion, culture and lifestyle writer based in Melbourne. Claire studied at Melbourne University, graduating from a Bachelor of Arts in 2010. She then went on to study a Postgraduate Diploma in Arts (Editing and Communication) at Melbourne University, which she completed in November 2011. Since then she has started a career in journalism regularly contributing to Fjorde magazine, Karamel magazine, Balance Online, Broadsheet, and Couturing. Her interests are fashion, culture, nightlife and music.

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