Major Australian fashion retailer Witchery and the Ovarian Cancer Research Foundation (OCRF) are proud to announce the 14th annual Witchery White Shirt Campaign with an incredible line-up of thirteen Australian women as ambassadors.
The ambassadors supporting the philanthropic fashion cause include Jesinta Franklin, Julie Bishop, Lisa Wilkinson, Maria Thattil, Thelma Plum, Laura Byrne, Brittany Hockley, Emma Watkins, Allison Langdon, Hanan Ibrahim, Francesca Hung, Kylie Gillies and
Ovarian Cancer ambassador, Jordan Turner. Unlike breast and cervical cancers, there is no early detection test for ovarian cancer.
In partnership with the Ovarian Cancer Research Foundation, the Witchery White Shirt Campaign raises much needed funding for research to develop a test that is as readily available and as accessible as a pap smear or mammogram.
An early detection test could save the lives of more than 8,000 Australian women and girls over a decade. Designed by iconic fashion creative, Michael Lo Sordo, the 2022 Witchery White Shirt is a timeless wardrobe staple. Cut in a classic silhouette, with a single oversized shirt pocket and curved hem.
With early stages of ovarian cancer having no obvious symptoms, over 70% of women diagnosed are already in the advanced stages of the disease. Of these women, 75-80% will not survive more than five years. The OCRF’s mission is to fund innovative ovarian cancer research to save women’s lives and help ensure a future where no woman’s wellbeing is under threat from ovarian cancer. Ovarian cancer is the most lethal gynaecological cancer, yet it is critically underfunded. Finding an early detection test will make the greatest difference to survivability.
For every Witchery White Shirt sold, Witchery will donate 100% of gross proceeds to the OCRF. Through the OCRF, Witchery is proud to be the single largest funder of Ovarian Cancer Research in Australia. The 2022 Witchery White Shirt is available now to shop online via witchery.com.au and in-store throughout Australia and New Zealand.
Witchery White Shirt Day and World Ovarian Cancer Day is Sunday 8 May 2022, marking the conclusion of this important Australian campaign.