Ferguson Plarre Bakehouse is shaking up the way Victorian’s eat cake by bundling two iconic desserts to create the ultimate on-the-go treat: the Cake Shake. Available in three iconic flavour profiles – Chocolate Ganache, Cherries on the Run and Red Velvet –
the shakes are a salute to the brand’s top selling cakes, formulated to eliminate the temptation to eat cake while driving.

Ferguson Plarre Bakehouse CEO Steve Plarre said the concept was developed based on the latest global trends in the category.
“These mouth-watering dessert delights are the ultimate and most convenient way to indulge in a slice of cake while on the go,” Steve said. “We always like to innovate around range and building out a fresh new cold drinks’ menu was a huge source of excitement for our team. They scanned the global ‘shake’ landscape and discovered Cake Shakes were gaining momentum in Chicago.


The launch coincides with the opening of Fergusson Plarre’s first drive-thru bakery which is located in the heart of South Morang where the shakes will be exclusively available. “We think the Fergusson Plarre Backhouse drive thru will really change the game of on-the-go
convenience and will be little moments of joy for all to experience,” Steve said. “Commuters can now enjoy one of our famous pies, a fresh vanilla slice and barista made coffee without leaving their car. We believe there’s a big opportunity to provide a genuine alternative to the fried chicken and burger-heavy options that adorn most major roads and we’re here to service that. There is a real focus on speed and service at the drive thru window as well as a wide selection of traditional and new products.”

To celebrate the opening, every visitor who visits the drive thru between 26 April and 26 May will receive a free donut with each  purchase. Double the dessert, double the fun.

The selection of delicious beverages features:

  • Frappes in three irresistible flavours including Double Espresso, Chocolate and Mocha, perfect for morning, afternoon or an evening burst of sweet goodness
  • Smoothies, the refreshing range of smoothies on offer will keep you hydrated and satisfied on the go, whether you’re a strawberry, mango or passion fruit lover
  • Cold Press Crush feature three tantalizing flavours to keep your taste buds constantly cool and refreshed
  • Over Ice the ultimate pick-me-up on the go of coffee or chai
  • Cake Shake will shake up your average milkshake and you can get the party started in your tummy


The Ferguson Plarre drive thru is located at 855 Plenty Road, South Morang VIC 3752. For more information on products from the Ferguson Plarre Bakehouse range, visit fergusonplarre.com.au or @fergusonplarrebakehouses on Facebook or Instagram.


About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: kath@couturing.com Twitter: @kath_couturing Instagram: @kath_ng

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