It has been a long time coming. From inception with Lisa in October of 2011 to our initial launch in February of 2012 to now – our re-launch. I wonder how many more we will have…. I assume that’s the point. We will keep changing and developing to suit your needs and what our audience wants. It’s been about two weeks since our launch and I’m very happy to say that readership is up and people are loving the new website. So first of all, thank you all for your support and we are so happy you are finding the new content interesting!


We have some amazing people on team such as our Fashion, Beauty and Lifestyle Editors, all of our sub-Editors and of course our writers, who do such great work.


Enough from me, I just wanted to thank everyone first and get this started. I can’t wait to share with you my Editor’s Diary. I imagine so far it’s going to be alot of pictures, posts and things that inspire myself and the new website. Can’t wait to share!





About The Author

Thom Whilton

Thom Whilton is co-Founder and current Creative Director of He has been published in a variety of publications for his written and styling work. Thom has been featured in, Weekend Weekly, Sydney Morning Herald, The Age, M Magazine, The Vine and Everguide to name just a few. Thom was also Ambassador for the City of Melbourne (2012) has styled for Melbourne Spring Fashion Week (2012) and his work has featured in Couturing and MX Magazine. He has also styled celebrities such as Delilah (Warner Music, supported Prince in tour), Nadia Coppolino and Silvana Lovin-Philoppousis.

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