Located in Melbourne Museum’s underground car park, the collections presented in the Premium Runway 7 show brought their dark surroundings to life, transforming the space. Presented by Oyster Magazine, the final show for VAMFF 2016 was one to remember.
Kingkang Chen’s collection opened the night with a bang. The first look to walk the runway was a textural explosion of red tinsel, followed by androgynous streetwear and subtle metallic accents.
Elissa McGowan’s collection was strong display of clean lines and classic silhouettes. With a predominantly monochromatic colour scheme, each look portrayed a powerful elegance.
Following their Pagaent x Banoffee collaboration that debuted on the VAMFF Discovery Runway, Pageant presented their namesake label. With an emphasis on sophisticated streetwear, the collection showed highly textural fabrication, elongated hemlines and feminine pastels.
Eugénie’s beautifully tailored pieces featured military inspired outerwear and a strong attention to detail. With a focus on denim, textured leather and hints of lace, Eugénie’s collection was a distinctly masculine take on womenswear.
Emma Mulholland brought a sense of playfulness to the runway with her display of graphic prints and feather detailing. Featuring highly intricate sequining and embroidery, synonymous to the Emma Mulholland brand, her collection was bold and captivating.
Closing the show was P.A.M. presenting 27 looks. The most extensive collection of the night showcased oversized garments and graphic prints, ready to be taken directly off the runway and worn on the streets. Inspired by art, design and a streetwear sensibility, the Premium Runway 7 finale made a lasting impact.