The Australian subscription box bar just got raised a whole lot higher this week with the launch of ‘tis the health, beauty & lifestyle subscription box. At $79.95 per quarter, ‘tis the aims to shake up the Australian subscription box market with a retail value return on each box of four times the subscription price. Founders of ‘tis the Delys Shelton and Liz Hoyle – between them a wealth of retailing, wholesaling, and marketing – experienced the multi-million dollar subscription box phenomenon in the States last year. Upon returning home, they looked and failed to find the same exceptional consumer experience here.
“There are some really nice looking subscription boxes in Australia,” says Delys, “But with my purchasing background, I questioned why Australian consumers weren’t getting the same return on their subscription as in the States and UK. Liz Hoyle concurs. “Australian consumers accept it’s the size of our market which dictates the high price they pay for consumer goods,” she said. “‘tis the rebukes that. We are delivering a seasonal box of carefully curated quality products, which women really want, for less than a quarter of their retail price. With customisation. No one else is doing that.”
So back to the box and what’s in it. ‘tis the is a physically large (41cm x 31cm x 13cm), graphically designed, seasonal box containing 7 full sized products – 5 mandatory and 2 customised – targeting the health, beauty and lifestyle desires of women aged 22-35. In short, ‘tis the is a hand delivered, one-stop shop – or gift – for women who aspire to trending products to support their health, beauty and lifestyle aspirations.
‘tis the’s first seasonal box is focused on maintaining a healthy regime during the cooler months and is compiled of popular local and international brands. Consumers have the flexibility to customise their box to suit their needs and can choose between products such as a Frank Green Reusable Coffee Cup or a Celderma Collagen Lifting Hydrating Gel Mask and a Porvadi Jet Series Portable Blender or an Excuse My Frank Cleansing Gel and Intense Moisturising Cream Duo. Plus they automatically receive another 5 mandatory products including Maestro’s Rose Quartz Roller and Silk Sleeping Mask, Model Co. Lip Plumper, Subi’s Perfect Pimple Patch and Celderma Marine Collagen Hydro Gel Mask.
When checking out, consumers will have the option to purchase a one off eGiftcard for $79.95, a recurring seasonal subscription also for $79.95 or an annual subscription for $269.95 which is four boxes paid upfront and saves nearly $50 per year. $1 from the sale of every ‘tis the subscription box will benefit Koala Kids Foundation, a volunteer driven not for profit organisation that provides small things that make a difference to the lives of children and young people undergoing cancer treatment. It is the time to jump online and get shopping because there are only limited quantities for the winter box, and pampering is an isolation essential. You can purchase your very own box via the ‘tis the website https://tisthe.com/