Ever spent time wondering what your beauty colour palette should be to match your outfit? Well those days are over with the new Colour Genius app for your iPhone that helps you decide what your colour scheme should be for your face that matches, clashes or blends with your outfit. This application is the first of its kind and is both easy to use and fun! Users can match the colours of their make-up to their outfit in a single click.  In addition to the latest on-trend looks worn by some of the brand’s most beautiful ambassadors, users can match, blend or clash make-up to their own personalised look with instant shade recommendations for eyes, lips and nails. This app is definitely a ‘must-have’ as we start LMFF. Colour Genius iPhone application An international success story

The Colour Genius by Colour Riche first launched last May at the 2012 Cannes Film Festival and has since become the benchmark beauty application in Europe. The brand’s ambassadors used the application to prepare their beauty and fashion looks for the red carpet and videos documenting their process achieved more than 700,000 views!  


As easy as 1 – 2 – 3 – 4

The Colour Genius by Colour Riche is as easy to use as it is fun.  Search for “The Colour Genius” on the iTunes APP Store, download the application free-of-charge and you are ready to go.  From there beauty advice is just four easy steps away!

Colour Genius Match

Step 1 – Choose a pre-existing picture from your photo library or snap a picture of today’s outfit

Step 2 – Select the shade that most closely represents your outfit of choice

Step 3 – Select whether you would like a beauty look designed for day or night

Step 4 – Choose whether you would like to match, blend or clash your make-up look and the expert application does the rest of the work for you!

On-trend beauty advice at the click of a button

In addition to personalised make-up advice, The Colour Genius by Colour Riche also offers a handy guide to the beauty trends of the season as worn by some of the brand’s most beautiful ambassadors. Along with information on global trends and beauty looks, The Colour Genius by Colour Riche will also have a “Look of the Season” that shows the user looks inspired by the fashion and colour trends.

Share your beauty experience

To allow women to share their beauty advice and experiences, The Colour Genius by Colour Riche has a feature for sharing user-submitted content. With a few clicks, users can easily create their own ‘look board’ with wardrobe choices, make-up recommendation and the fashion photos of her choice. Content can be shared across social networks with a “Facebook Connect” function that adds the experience to a user’s Facebook timeline.

The Colour Genius can be downloaded free-of-charge for the iPhone (Apple Store) now.

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: [email protected] Twitter: @kath_couturing Instagram: @kath_ng

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