Inspired by the intoxicating allure of neo noir femme fatales, Le Specs offers a collection for Summer 2014 that celebrates feminine power and dark masculinity.
It may be winter, but that hasn’t stopped iconic sunglasses brand Le Specs from launching their Summer Noir collection globally. Judging by the campaign images, this collection is just what the doctor ordered to heat things up.
Amplifying classic silhouettes, the Summer Noir collection takes things up a notch with highlight styles that are thicker, sharper, stronger; bolder.
Artist Yves Klein is referenced in vibrant pops of azure blue and fandango pink, with metallic touches finishing the pronounced angles of each frame. Neutral tones of ash, sand and tortoiseshell are teamed with coloured lenses in icy blue, silver and pink for that iconic Le Specs look.
The classic round lens is updated with zig zag metal details and thick matte frames while oversized wayfarers are super flat and mask-like with silver metal touches. Cats-eye profiles are accentuated with graphic frames and circular shapes boast sharp angular peaks.
Designer Hamish Tame says of the collection, “The emphasis this season was on power and masculinity. We have focused on the pairing of strong shapes with the bold frame colours and mirrored lenses that Le Specs has become renowned for.”
Shot on location at coastal hideaway Pellows Beach by photographer Todd Barry, the Summer Noir campaign was styled by Meg Gray whose vibrant unconventional flair fuses perfectly with Le Specs brand ethos. The campaign features Harry Goodwins and Ababel Moore, with The Face Australia’s inaugural winner Olivia Donaldson, alongside fellow contestants Yaya Deng and Nikolina Kovacevic.
The iconic Australian sunglass brand continues to build on its global success, now stocked in over 30 countries worldwide. Le Specs has been spotted on cult influencers Cara Delevingne, Rihanna, Beyonce, Solange and Kate Moss.
Le Specs standout collection offers hit after hit of eyewear styles heavy on status and sophistication.