With international brands such as Burberry and Proenza Schouler offering shoppers the chance to pre-order and buy pieces directly off the catwalk, Australian brands An Ode to No One, Bless’ed Are The Meek, Nude and Skin, are getting in on the action. An Ode to No One and Bless’ed Are The Meek have collaborated with Nude and Skin to create a capsule collection for their upcoming Mercedes-Benz Fashion Week Australia (MBFWA) runway shows. The shoes in each collection will be sold immediately after each show via Australia’s number 1 online show e-tailer StyleTread.
When asked about the initiative, Selina Kolthek, Head Designer for Skin and Nude Footwear said “Collaborating with brands like An Ode to No One and Bless’ed Are The Meek on their Fashion Week shows is such an exciting new chapter for both Skin and Nude Footwear. Emerging design talent is the lifeblood of our industry and I consider it an honour to support these designers. Both labels have such a refreshing and unique take on fashion, which is what we’ve attempted to replicate with these collaborations.”
StyleTread have launched a digital platform focusing on the each of the three designers in the lead up to their MBFWA show. This platform will also broadcast the actual runway shows on 2nd and 4th May. As soon as the runway show is over, customers can place and order and receive their shoes within three hours (provided they are within 40 kms of StyleTread’s warehouse). The first 24 customers will receive a complementary hair and make-up pack from each of the label’s beauty sponsors containing the key beauty looks from each show.
When asked about their involvement, Co-founder & Chief Officer of Happiness, Mark Rowland said, “StyleTread is thrilled to be working with An Ode to No One, Bless’ed are the Meek, Nude and Skin footwear. Our main goal at StyleTread is to provide customers with their new purchases as quickly and as efficiently as possible. Working together with this fine group of designers delivering shoes straight off the runway to reality, just makes our customers happier. Making customers happy and providing fashion at ones’ fingertips is what we’re all about and we can’t wait for our first catwalk exclusive at Fashion Week.”
It’s fantastic to see Australia’s fashion labels taking initiatives to stay competitive in the market, and as consumers, it’s important to show our support so make sure you check out StyleTread for the live runways and exciting capsule collections!