Inspired by summer in Rio, Jayson Brunsdon’s SS14/15 collection celebrates a culture clash and aims to question what is glamorous NOW.
“Ultimately this collection is a discussion about glamour,” says Brunsdon. “We don’t live in an elegant era. We live in a clashing cutting loose time where anything goes. I wanted to question what is glamorous now? What is chic? What is trashy? Has glamour lost its elegance and embraced and exciting youthful energy that borders on being tacky?” Brundson’s RIO collection reacts to the the increasingly casual lives we lead, and addresses this in both construction and ease of wearability.
We open with jewel toned metallic brocades. Bronzes and emerald greens intermingle on high shine fluted dresses and feminine separates. Silhouettes are voluminous and exaggerated- hyper feminine with a real sense of fun. We move into aquas and deep purples before graduating into a a slinky bronze maxi, perhaps influenced by the 70s and reminiscent of classic 90s Gucci.
We move from jacquard and metallics into scale-like beading, with sequins shining in a manner comparable to a mermaid’s tale. This sense of joy and whimsy infuses the entire collection, making us pine for warmer climates, loud music and balmy evenings. Feathered details intersperse the collection, clarifying the carnivale inspiration that fuelled the design process.
Graphic printed tees are set to become a wardrobe staple, breaking up our ‘Melbourne black’ wardrobes. Colour blocking makes a loud return to the forefront, as do plunging necklines and voluminous maxi skirts- the latter paired with boxy crops for a modern twist.
Jayson Brunsdon’s RIO SS14/15 collection is about embracing a sense of joy, of fun, of irreverence and of individuality.