To celebrate London Fashion Week 2013, online retailer has collaborated with American Express to create the London Labcollective. Celebrating all things British, the exclusively curated collection is made up of some of the UK’s top emerging and established designers.

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The London Labcollective features pieces from Antipodium, Hermione De Paula, Huishan Zhang, J.W. Anderson, Lucas Nascimento, Marios Schwab, Meadham Kirchhoff, Mother of Pearl, Peridot London, Preen, Richard Nicoll, Sophie Hulme, Ostwald Helgason, palmer // harding and Studio Nicholson. This means there is something available for every taste and budget.

Speaking about the project, Carmen Borgonovo from said “There was a period in time when London didn’t have the relevance it currently has in the fashion industry and retailers and editors may sometimes dip in an out of London Fashion Week. Over the past few years however, we have seen an immense resurgence of talent in London and we wanted to celebrate the renaissance of this creativity. I think it’s extremely important to create a platform that will champion emerging designers globally so we have worked to collate both emerging and leading British talent.

Melinda Davidowski, American Express Vice President of Online Commerce Marketing said “American Express is excited to partner with on this special initiative which gives fashionistas, who may not normally have access to designers shows, the unique opportunity to see first-hand what is involved in the creative process and the thinking behind the collections they admire.”

As part of the collaboration, my-wardrobe and American Express have teamed up to give you an exclusive behind the scenes look at the creative spaces and design process of Ostwald Helgason, palmer//harding and Studio Nicholson. This also includes a sneak peek at what to expect from their upcoming Spring/Summer collections.

Behind the Scenes at the Studio Nicholson

Behind the Scenes at Ostwald Helgason

Behind the Scenes at the Palmer Harding Studio

As an added bonus, to celebrate this collaboration, American Express are offering its Cardmembers 20% off all purchases from until 30th September. So get into the spirit of London Fashion Week and shop the collection here now!

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