Featuring three influential pairs; Alexandra and Byron Spencer, Oliver and Sasha Benz, Anna Feller and Dion Antony, the relationship series exemplifies the collections overarching value of jean styles that are truly MADE TO FIT.
The MADE TO FIT campaign delves into how these pairs incorporate JAG denim into their lives, with self-shot portraits that authentically embody their relationships with each other. Just like these relationships, the collection has been meticulously developed over time, resulting in 15 strong fits that work perfectly into the lives of the wearer
Brother and sister duo Alexandra and Byron Spencer have creativity and a flare for fashion in their blood. Alex is a model known for her cult digital platform 4th & Bleeker, while Byron is recognised as one of Australia’s playful yet emotive fashion and street style photographers.
Sasha Benz’s friends are all models, including her husband Oliver. Which is how the established fashion stylist came up with the idea to create her website “All My Friends Are Models”, a platform all about humanizing beauty and bringing forward the issues surrounding the life of being a model. Both based in New York with their dog Brooklyn, the ambitious yet laid back couple have strong credentials and are well known identities within the fashion industry.
Artisan furniture designer Dion Antony produces eclectic and bohemian pieces with modern accents that are unique and distinct in style. While his partner, Canadian born model Anna Feller, plays the important role of mum to the couples son Banjo.
The new JAG collection includes 15 new fits of denim, designed to create the perfect fitting jean for him and her. Coveting the most popular styles of denim including skinny, slim, straight and boyfriend in a range of rises, ankle lengths and exclusive washes.