Zoë Foster Blake’s all-natural skin care brand, Go-To, heads into selected Westfield Shopping Centres this month for a series of pop-up stores so you can pick up one or all of the fantastic skincare products of the range. As Go-To is an online only retailer, the pop-ups will give customers a chance to test and try products in real life and maybe even meet Zoe herself.
“Being an online retailer works brilliantly for us,” says Foster Blake. “The Go-To girl is happiest when she is online, and we love creating a unique experience for her both via our website, and when our products arrives at her door. But we thought it might be fun to take Go-To into the traditional retail environment, to show her off, obviously, but also to give those people who don’t live and breathe the Internet quite so much a chance to fall in love with our products.”
The stand has been custom-made to reflect the irreverence and effervescence of Go-To, and of course, being a brand that lives and breathes social media, there is a dedicated selfie wall, and a $250 Westfield voucher on offer each day the store is open to the best Instagram pic tagged #gotoskincare and @gotoskincare.
Two handpicked Go-To Captains will lovingly man each store, and Zoë Foster Blake will be personally visiting each site to give away more samples than she should and hustle her way into photos.
The Go-To pop-up stores will be at:
SYDNEY, BONDI JUNCTION WESTFIELD – Thursday 9 October – Sunday 12 October
MELBOURNE, DONCASTER WESTFIELD – Thursday 16 October – Sunday 19 October
BRISBANE, CARINDALE WESTFIELD – Thursday 23 October – Sunday 26 October
Head to www.gotoskincare.com for more information on the Pop up stores and the range.
You can read our interview with founder, Zoë Foster Blake here