To celebrate 40 years as the global leader in denim, heritage brand Gap has launched the How Do You Blue competition.
How Do You Blue is about being you truest self and comfortable in your own skin.
Gap is asking customers to submit a photo and in 25 words or less describe how they style their denim to win 1 of 5 $500 vouchers.
Enter via Gap Australia, the Gap Australia Facebook page and in Gap Stores in Australia.
Entry is open from now until January 31 2014.