After three years of trade via their e-commerce store, Australian coffee skincare company, frank body will launch its first ever retail partnership this month, with fellow Melbourne beauty empire, MECCA. Because #letsbefrank, sometimes babes want to play before they purchase.
Launching exclusively into Mecca Maxima and selected MECCA at Myer stores around Australia on September 27, beauty junkies will now be able to get their coffee fix without having to wait for the postman.
“When thinking about where frank body should live in the offline world, we knew pretty early on that MECCA was the right destination for us,” frank body, Co-Founder, Stephen Rowley said.
To celebrate his new home, frank has had a makeover, with new-look fun and visual packaging available exclusively at MECCA.
Fellow frank body Co-Founder & Creative Director, Jess Hatzis, said frank body are not the kind of brand to do what has been done before.
“The team were dedicated to creating an offline experience for our consumers, new and old, that is as interesting and unique as the brand we launched on social media three years ago,” Jess said.
MECCA’s ‘dirty little secret’ will be revealed to customers in the lead up to the in-store launch, with a number of unique and interactive activations happening across the country.
For more information visit www.mecca.com.au