The go to brand for perfectly fitted shirts and on trend separates, Equipment has quickly secured its place in the wardrobes of most of the world’s most fashionable men and women. To celebrate the launch of its Fall 2013 campaign, Equipment has chosen rockers Jamie Hince and Alison Mosshart of The Kills to showcase the brand’s latest collection from both the Equipment Femme and Equipment Homme collections.
Hince looks just as comfortable as his model wife Kate Moss in front of the camera, and Mosshart’s grungy beauty and cooler-than-cool attitude makes her the perfect model for Equipment’s Femme styles.
Mosshart’s hometown of Nashville, Tennessee, provided the perfect backdrop for the shoot which was inspired by a menswear boudoir with a rock-and-roll flair. Photographed by the band’s official photographer Kenneth Cappello and styled by Keegan Singh, the grainy black and white images bought just the right amount of rocker edge to the campaign.
Plaids and stripes are juxtaposed against romantic florals and classic dot prints, emphasising the classic yet modern undertones of the timeless brand.
This collection is perfect for those looking to embrace the grunge trend, but aren’t brave enough to rip their jeans or don heavy eyeliner Kurt Cobain style.