As an Event Partner of the 2014 Virgin Australia Melbourne Fashion Festival (VAMFF), Dulux will activate on-site at Central Pier, Docklands with an appearance by the official Dulux dog from March 17-23 and the chance for fashion festival-goers to win a $2,000 Gorman wardrobe makeover.
Dulux have this week revealed the results of the 2014 ‘United by Style’ project that saw Australia’s leading paint specialist partner with Australian fashion design teams Romance Was Born and Gorman to create four impeccably styled interiors that showcase the latest in fashion and interior trends.
Drawing on the designer’s 2014 Autumn Winter collections, Dulux’s industry leading interior design team created room designs that demonstrate inspiring and trend-setting techniques to take fashion colours straight from the runway into the home, under the direction of Dulux Stylist Bree Leech.
“The latest collections from Gorman and Romance Was Born embrace colour wholeheartedly, these rooms take their cues from that amazing use of colour and demonstrate how effective paint can be in creating mood and character in a space,” said Leech.
With a focus on the girl from the land, Gorman’s Autumn 2014 collection Winter Harvest offered prints in a range of magical symbols, winter vegetables and botanicals as a springboard for the Dulux interior named Harvest. Harvest champions moody paint colours that draw on the natural shades of the land and sea including Dulux Alliance, Dulux Golden Passionfruit, Dulux North Sea Blue and Dulux Ripening Grape.
A sense of the handmade is conveyed within the second Dulux interior space inspired by Winter Harvest named Talisman. A rustic bedhead, hand painted posts and macramé wall hangings hark back to mid-century design and play on the strong earthiness of the collection. Standout paint colours include Dulux Baby Tone, Dulux Witches Cauldron, Dulux Creed and Dulux Whitsunday Island.
Romance Was Born’s Autumn 2014 collection Dream On delivers the sense of whimsy and theatre we expect from the dynamic duo. The psychedelic and hyper-colourful nature of Dream On inspired a vibrant interior named Portal that showcases strong graphic lines contrasting against curved, organic-shaped furniture. Dominant paint colours Dulux Hot Lips, Dulux Funk and Dulux Tree Palm ignite the striking feature wall.
Continuing to look retrospectively, flower power motifs from the Dream On collection motivated Dulux’s interior design team to create a kitsch kitchen space named Flower Dreaming. Softer and more feminine paint colours such as Dulux Harvest Gold, Dulux Fuzzy Peach and Dulux Vivacious Violet generate a sweet style reminiscent of the era and Romance Was Born’s designs.