Hahn has unveiled their latest beer, Hahn Radler, just in time for the hot summer months ahead, with a special Friday night drinks event at Sydney’s Pablo & Rusty’s. To celebrate the new Hahn Radler, we created an exclusive projection to illuminate the unique taste of the Radler. Made from 70% beer cut with 30% natural lemon, Hahn Radler is the perfect balanced refreshment which is ideal for those like myself that normally don’t drink beer!
Inspired by one of the key ingredients, Pablo & Rusty’s was decorated with vines and lemons, creating a hidden lemon grove oasis in the heart of Sydney’s CBD. After releasing their first beer Hahn Premium in 1988, Hahn has been considered one of Australia’s leading beer brands with a focus on innovation and challenging convention. This made technology the ideal medium to shine a light on this refreshing new taste. We projected onto the wall of Pablo & Rusty’s a unique video which followed the journey of the creation of this innovative drink. From the hand-picked lemons from Australia’s best lemon groves, to the brewing process which careful blends lager and lemon, we wanted to celebrate what makes Hahn Radler special.
Guests were able to follow the journey of the Radler through the projection. They were also able to taste the new blend which is sure to become a summer hit! The amazing team at Pablo & Rusty’s created a special menu to compliment this refreshing beer, and the dynamic team at N2 Gelato created a special Hahn Radler gelato made from Hahn Radler which was refreshingly delicious!
Hahn Radler is the epitome of this innovation, with a traditional beer taste blended with an invigorating twist of natural lemon. We can’t wait to celebrate our summer with the new Hahn Radler and hope you enjoy a few cheeky Radlers this summer too!
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Brought to you by Nuffnang and Hahn