BIGGIE SMALLS is set to become the hottest new Melbourne venture from award-winning chef & restaurateur, Shane Delia and set to open early December 2015. After two record-breaking series of his hit SBS TV show, Shane Delia’s Spice Journey and the recently redeveloped Bond St site of Maha restaurant, Shane is ready to launch a new dining concept in Melbourne. Staying true to his Middle Eastern trademark, Biggie Smalls will be a ‘KBab Joint’ like nothing else the world has ever seen. An urban Melbourne offering, tapping in to the global hip-hop sub culture.
The 40-seater restaurant, inspired by 90s hip-hop mixed in with the classic New York diner, promises nothing traditional, just simple food. “We want Biggie to be a place where there is good food and good times” says Delia.
Serving a take away offering, Biggie Smalls provides a quality option to the time poor work force of Biggie Smalls will be tech-savvy by launching an ordering application with a built in loyalty program. Punters who download the Biggie take-away app will be privy to promo codes and updates via the phone app and enjoy the no-hassle of ordering lunch or dinner online.
In collaborations with the Western Bulldogs & Melbourne City FC Biggie Smalls will also facilitate a ‘we win – you win’ promotion where by when the respective club wins a game, a push notification is sent to club members offering them a 2-4-1 deal for X amount of time post game.
Authenticity and ‘keeping it real’ is what Biggie Smalls will be founded on. Architecture that reflects these values, audio playlists that captivate the customer and an innovative food offering that has soul.
Biggie Smalls is a fun, urban and accessible brand that stays true to Shane’s high-end reputation and hard-working, entrepreneurial attitude.
Biggie Smalls will be located at 86 Smith Street, Collingwood
Opening 7 days a week for lunch and dinner from 10 December, 2015