If there is anything that people unanimously love, it’s discounts and cake. The wonderful team at Alice McCALL know this all too well, and are providing both to celebrate the first birthday of their Chapel Street boutique.

Tomorrow from midday, head down to the boutique and indulge yourself in the delicious party favours provided by Sticky Fingers Bakery, and help celebrate the milestone by picking up a gift for yourself with a 10 percent discount on all purchases on the day.

The Chapel street flagship store is just one of many successes for McCall, who, since the inception of the brand in 2004, has won over fans worldwide with her playful, charismatic aesthetic and high quality, keepsake pieces.

The Alice McCALL first birthday celebration will take place tomorrow at the Chapel street flagship boutique at 549 Chapel Street in South Yarra. Festivities start from midday and will run until 6pm.


Images courtesy of Alice McCALL.

About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.

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