RUNWAY TO REAL LIFE: DENIM ON DENIM
Fashion month has come to an end and has given us plenty of outfit inspo, but now the hard part starts - how do you take your new favourite,...
FIND YOUR PERFECT PAIR WITH GENERAL PANTS CO
It's that time of year again, when the weather cools down and the search for the perfect pair of jeans begins. Luckily, General Pants Co. is coming...
GENERAL PANTS CO UNVEILS MARDI GRAS CELEBRATORY STOREFRONTS
General Pants Co loves a celebration, and Mardi Gras is no exception. Getting behind the infamous LGBT parade to celebrate equality, for the first...
GENERAL PANTS CO. STANDS UP FOR PEACE
This year has shown some of the worst of human nature, and in response, General Pants Co. have launched an unprecedented campaign to make a...
A MATCH MADE IN STREETWEAR HEAVEN: VANS x STÜSSY
This season, Vans and Stüssy have joined forces to create a unique capsule collection, available exclusively at General Pants Co. . As a tribute...
SARTORIAL SYNERGY – MAURIE & EVE TO JOIN GENERAL PANTS CO.
Celebrated Australian womenswear label, Maurie & Eve, are set to join the ever expanding portfolio of brands on offer at General Pants Co-...