Hot on the heels of New York Fashion Week, the fashion world turns its attention to the Brits. Wedged in between Milan and New York, London is no short feat as Couturing brings you their top new talents amid the fanfare.

It’s obvious that London Fashion Week is not for the faint hearted; many English designers often choose to show overseas before their own backyard for fear of being overlooked. L’Wren Scott is one such designer who exhibited her first ever show in London after six years of designing. Emilia Wickstead, Ostawald Helgason and Tata Naka all showed their collections with only one or two seasons under their belts. Impressive considering the aptitude of their designs.

L’Wren Scott’s first showing in London has been described as her homecoming and, of course, the show was nothing short of that. Gold leafing shone in the extravagant marble building as Scott’s old-world collection wowed viewers. Royal blues, deep burgundy and turquoise were all complemented by gold trimmings in a decadent offering for this autumn.

L'Wren Scott 1

Emilia Wickstead’s motif can only be described as grandeur; complete and utter opulence. London seemed to provide more colour than the rest of the fashion capitals, and Emilias’ A/W runway collection was no exception. Bold blues, florals, blush and of-course, turquoise bolstered the stunning array of designs. Commendable, considering this is only her second ever autumn showing. From fitted to flowy, the collection had full length dresses, modest skirts and daring thigh-length button down dresses, all in flattering silhouettes.

Emilia 1

Emilia 3

Ostawald Helgason are only in their second collection and already a streetstyle staple, so naturally, we can expect only bigger and better things from them. Designer Duo Susanne Ostawald and Ingvar Helgason embezzle cropped suits, short blazers and flattering dresses with the most incredible textures and patterns for an unprecedented look. With a regal undertone, the autumn offerings from Ostawald Helgason are quite Victorian-esque and are certainly here to stay.

OW 2


Tata Naka takes sports luxe to the next level in her sophomore year. Varsity inspired quirkiness is one way to describe Tata Naka’s A/W offerings, with cheerleader dresses and 80’s chiffon cutouts completing the collection. Proving that the Brits are adding more colour to the colder months, perhaps to ward off the winter blues, Tata Naka’s kaleidoscope affair of pale pinks, blues, and high school shades of yellow and burgundy held its own among heavy-weight designers.

Tata Naka 2

Tata Naka 1

Couturing eagerly awaits summer, with high expectations for these new talents. Stay posted for more news and reviews as we follow Fashion Week and each city’s new talent.

Images Courtesy of LFW and

About The Author

Darby-Perrin Larner

Darby-Perrin Larner writes about clothes, people paid to pose and designers. Once he finished high school, he packed his bags and moved to Melbourne in pursuit of something different. Now he juggles university, contributing to and his side project, DASH. Darby digs fashion, music from A-trak to Zee Avi, and has an expensive film habit.

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