Congratulations on 5 years of Liberty Belle Rx! It’s so exciting to see where the brand is now. What are some of the things you’ve been proud of over the years?
Chris and I are incredibly proud of having had the privilege to help thousands of people with their skin. We can’t find a range anywhere in the world that can match our results and for such a broad range of skin concerns. The vast majority of people have multiple skin concerns that they want to address at the same time. Whether it’s lines & wrinkles, premature skin ageing, congestion and enlarged pores, oil control, dry and dehydrated skin, pigmentation, skin tone & texture, sun damage or sun protection, sensitive skin and redness – our superior formulations can address all.
Were there any unexpected surprises or challenges you encountered along the way?
Liberty Belle’s ethos has always been about providing targeted skincare with actives that produce results and a commitment to producing in Australia with formulations that are free from chemical nasties like silicons, parabens, sulphates and free from animal testing. Do you think this has made the brand stand out and helped with its success?
No one in the world knows skin like us. We’re the skin experts in Australia. Our success is from organic growth and not paid influencers. At the helm of Liberty Belle Rx is a plastic surgeon who has unparalleled knowledge and standards and then you have the Liberty Belle Skin Centre that’s performed over 250,000 skin appointments. Another huge benefit of the skin centre is the daily feedback we get from patients about the Liberty Belle Rx products. Our clinically controlled before and after results are a testament to our standards.
SInce you’ve launched, you’ve added some stellar products to the range including the recent Miracle Tan and Bromance cleanser for men. How long does it take to create something new like these products?
To celebrate Liberty Belle’s 5th birthday, you are releasing a special set that features the best selling products. What makes them so good?
The combinations and concentrations of actives – and we only use the world’s best. You have to remember that every single ingredient had to earn its place in our range. From the moment of inception, we’ve had an unwavering commitment to developing superior formulations.
What’s next for Liberty Belle Rx?