Wednesday morning, Lord Mayor Robert Doyle launched the 20th Melbourne Spring Fashion Week program and officially welcomed the MSFW ambassador for 2014, internationally acclaimed, Melbourne-born supermodel, Ashley Hart and Faces of this year’s festivities, Justin Lacko and Elodie Russell.

With the bridge between Melbourne Central and The Emporium immaculately decorated in spring florals, the Lord Mayor lead the celebration by praising the work of our local creatives, and highlighting MSFW’s 20 year run. “MSFW is an event that is truly Melbourne and one that has gone from strength to strength over the last 20 years,” said the Lord Mayor.

“More than 75 per cent of our designers, talent and production teams are based here in Melbourne and as always, 100 per cent of what you see on the runway you can buy in store.”

Ambassador for this year, continuing the family tradition set by her sister, Ashley was quick to express her excitement, saying she was “so excited to be home. I’m from Melbourne…it’s my favourite city, and Spring is my favourite time to be home…I’m in my element!”, she said with a laugh.

“We are delighted to have Ashley Hart as the Ambassador for MSFW’s 20th birthday. Ashley represents the home-grown talent MSFW promotes and she is the epitome of Australian fashion,” said the Lord Mayor.

Melbourne Spring Fashion Week officially opens on the 30th of August. For full program details visit www.melbourne.vic.gov.au/msfw. Tickets are on sale now.

About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.

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