Shop the City is on again this Wednesday 6 December, 2017 in Melbourne’s CBD.

Shops and centres across Melbourne will be holding special events, just in time for those wanting to do some Christmas Shopping (or just for themselves!)

We’ve pulled together some of the highlights that will be happening across the city.


Melbourne Central – Tinsel Town

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Melbourne Central is transforming into the go-to party preparation destination for Shop The City. Dubbed Tinsel Town, the precinct’s event will be filled with everything to ensure party looks and festive gifts are beyond “extra” this year.
Melbourne Central will undergo a shimmery makeover with tinsel, metallic and glitter themed offers, pop-up stores, events, and also over 100 special offers. Stores will open at 8am, and stay open until 10pm that night.
Party preppers can get in the festive planning mode, by jumping inside The Tinsel Room, created in collaboration with triple threat designer, artist and author, Rachel Burke. Burke’s bespoke tinsel jackets have graced the shoulders of celebrities including Patience Hodgson from The Grates and radio presenter, Em Rusciano. The room will be covered ceiling to floor in tinsel, including metallic and sequined walls, rugs, furniture, and props including bejewelled sunnies, pimped wine goblets, and more. Burke’s jackets will also be on hand to create a covetable glitterazzi moment or Boomerang with friends. Launching at Shop the
City, The Tinsel Room will be open daily until Christmas Eve.


Melbourne Central – Glitter Glamorama 

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It wouldn’t be a true celebration of sparkle without a beauty moment. MAC makeup will host a Glitter Glamorama pop-up event where beauty fanatics can get glitter
lip and hair braid transformations, then create a keepsake in the MAC photobooth. A Melbourne Central study has shown that Melbournians attend six parties, on average, each Christmas period, between November and December1. This is the event for shoppers to attend to ensure they are prepped to last the distance, whilst looking on fleek. Beauty blogger, Hannie (@thehanihani) will be around to meet in person from 5-8pm, as well to get all your insider beauty tips


The events are free and a must-see for all visitors to Melbourne Central.


 The Strand – Cookie Dough Dream

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Cookie Dough Dream are popping up exclusively at The Strand Melbourne. Finally it’s cool to eat raw cookie dough and there’s no need to scrape the bottom of the mixing bowl as shoppers can get their FREE cookie dough available in 2 limited edition flavours – Tim Tam and M&M from 5pm to 10pm.



For more information, please visit

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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