Ginger & Smart are celebrating their 10th year in the fashion industry in style by releasing a new diffusion line called AKIN by Ginger & Smart. Taking the aesthetic from their mainline and applying a younger, polished edge, AKIN allows a younger audience to access their designs with most pieces priced below $300. Vibrant colours and bold prints are presented in fresh, modern silhouettes, and are the perfect pieces to transition from day to night.

The range features structured dresses, flirty playsuits, versatile knits, and soft, buttery leather skirts, all in on-trend colours and sure to become wardrobe staples.

Designer Genevieve Smart explains “We launched AKIN with the concept of designing a collection of youthful, playful pieces that are accessible to a younger girl. It’s about dresses to dance and have fun in.


AKIN by Ginger & Smart is available from selected David Jones stores today.



 Images courtesy of Ginger & Smart

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of Couturing.com, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.